AI-Powered · CFO Intelligence · For Ecommerce

Stop Drowning
in Dashboards.
Start Acting on
What Drives Profit.

Avanza Commerce automates a proven 20-year CFO methodology — integrating your fragmented data, analyzing every profit driver, and delivering real-time recommendations that tell you exactly what to do. Without the Excel.

Or email: getavanza@avanzacommerce.com
20yr
CFO methodology
proven in-market
10+
Analytics frameworks
across your P&L
$50K+
Average annual profit
impact per client
Live Analysis ↗
CFO Intelligence Report
Q4 Performance Overview
Real-Time
📉
Margin Compression
Alert
💰
Pricing Opportunity
Action
📦
Returns Impact
Monitor
🚚
Shipping Cost Impact
Optimized
👥
CAC Efficiency
On Target
⚡ Top Recommendation
SKU-042 (Omega-3 Pro): Product cost increased 12%, price raised 15% to protect margin. Unit sales declined 28% — the volume drop erased the margin gain. Net impact: -$3,800/mo. Recommendation: Roll back to +8% price increase to optimize margin/volume tradeoff.
Sales Variance Analysis Margin Compression Analysis CAC Efficiency Analysis Product Portfolio Optimization Customer Quality Degradation Pricing Opportunity Analysis Inventory Optimization Promotion Effectiveness Shipping Cost Impact Returns Impact Analysis Sales Variance Analysis Margin Compression Analysis CAC Efficiency Analysis Product Portfolio Optimization Customer Quality Degradation Pricing Opportunity Analysis Inventory Optimization Promotion Effectiveness Shipping Cost Impact Returns Impact Analysis
The Problem

More Dashboards. Same Confusion.

You have Shopify. Google Ads. Facebook. TrueProfit. Triple Whale. And yet you're still making six-figure decisions based on instinct.

The problem isn't that you lack data. It's that no tool tells you what the data means — or what to do about it.

01
Data is fragmented across platforms
Ecommerce, advertising, ERP — each platform speaks a different language. Nobody integrates it into a single CFO-level view.
02
Analysis requires CFO expertise + Excel
Multi-factor profitability analysis is complex. Without a CFO building models, the insights simply don't exist.
03
By the time you know, it's too late to act
Even when analysis exists, it's delayed. The window to act on margin compression, pricing shifts, or inventory issues has already closed.
Without CFO Intelligence
"My ROAS looks great but I don't know why profit keeps dropping. I've pulled data from five platforms and still can't figure out where the leak is."
↓ Avanza Commerce ↓
With CFO Intelligence
"Margin compressed 3.2% because shipping costs on SKU-018 increased while we didn't adjust pricing. Raise price 6% or switch fulfillment partner — here's the projected impact of each."
How It Works

The Complete CFO Intelligence Workflow, Automated

Avanza Commerce solves the two problems that made CFO-level analysis impossible: pulls fragmented data together AND performs complex multi-factor analysis fast enough to act on it. Combined, in one platform.

Step 01

Automated Data Integration

Avanza Commerce automatically pulls and standardizes data from your ecommerce platform, advertising platforms, and ERP systems — eliminating hours of manual data wrangling. All sources, one clean view.

Step 02
🧠

CFO-Grade Multi-Factor Analysis

Avanza applies a 20-year proven analytical framework focused on what actually drives profitability — not everything, the right things. Sales variance, margins, CAC, pricing, shipping, returns, and more. Signal, not noise.

Step 03
🎯

Real-Time Actionable Recommendations

Not "your margins compressed." Instead: "Raise price 8% on Product X — here's the projected impact." Specific, quantified recommendations delivered in real-time, before the window to act closes.

The Framework

CFO Intelligence Across Every Profit Driver

The framework was built on 20 years of knowing which factors actually move the needle — and which are noise. Comprehensive where it matters. Focused everywhere else.

A proven methodology, not a feature list. Avanza Commerce continuously expands the framework based on customer needs and evolving market conditions — exactly the way a great CFO's understanding of your business grows over time.
Priority Analysis Coverage
Margins
Pricing
CAC
Inventory
Returns
10 PRIORITY ANALYSES · CONTINUOUSLY EXPANDING
📊
Sales Variance Analysis
Identifies why sales are up or down versus expectations — separating meaningful signals from seasonal noise.
Separates signal from noise →
📉
Margin Compression Analysis
Identifies where and why margins are shrinking before the compression becomes a crisis. Pinpoints root cause across all cost drivers.
Prevents profit erosion →
🎯
CAC Efficiency Analysis
Measures the true cost to acquire profitable customers — not just revenue. Identifies where acquisition spend drives long-term LTV.
Funds what actually works →
🗂️
Product Portfolio Optimization
Determines which products drive versus destroy profit across your full SKU range. Focuses investment on highest-return items.
Eliminates profit-negative SKUs →
👥
Customer Quality Degradation
Identifies early warning signs that customer quality is declining before it compounds in your P&L. Acts before LTV erosion is visible.
Catches erosion early →
💰
Pricing Opportunity Analysis
Identifies where pricing is leaving profit on the table. Quantifies the revenue and margin impact of specific pricing adjustments.
Unlocks hidden margin →
📦
Inventory Optimization
Identifies capital tied up in the wrong inventory mix — stockouts, overstock, slow-moving SKUs — and the profit impact of each.
Frees trapped capital →
🎪
Promotion Effectiveness
Determines which promotions actually drive profit versus just revenue. Eliminates promotions that erode margin while appearing successful.
Ends unprofitable promos →
🚚
Shipping Cost Impact
Quantifies how shipping costs affect true per-product and per-campaign profitability — the P&L impact most operators consistently underestimate.
Reveals true fulfillment cost →
↩️
Returns Impact Analysis
Measures the true cost of returns on product and campaign profitability. Surfaces the hidden profit erosion that most platforms don't capture.
Eliminates hidden losses →
Our Story

Built by the CFO Who Solved This Problem — For 20 Years

Avanza Commerce wasn't invented by developers guessing at what CFOs analyze. It was built by a CFO who spent 20 years making sure the companies he worked for never fell into the profit traps that plagued competitors.

The analytical framework worked. Companies stayed profitable, made better decisions, and avoided the costly mistakes that were common across the industry — because of a rigorous multi-factor methodology that went far beyond ROAS or dashboard metrics.

But the process was grueling. Every insight required first pulling and standardizing data from disconnected systems, then building complex multi-factor models in Excel. By the time the analysis was ready, the window to act had often closed.

Avanza Commerce automates the complete workflow — putting 20 years of proven CFO intelligence in the hands of every ecommerce operator who needs it. Without the Excel.

20yr
CFO experience in mid-market businesses
10+
Years specifically in ecommerce as CFO
0
Competitors built by an actual CFO
Excel spreadsheets replaced
Act One
The Problem Existed
Mid-market ecommerce operators making costly, avoidable decisions — not because they lacked intelligence, but because CFO-level analysis wasn't accessible to them.
Act Two
The Solution Existed — But Was Manual
A 20-year CFO methodology that demonstrably worked. But required pulling data from fragmented systems and building complex multi-factor Excel models. Insight always arrived too late to act.
Act Three
The Key Insight
The framework worked not because it analyzed everything — but because 20 years of experience identified exactly which factors actually drive profitability. The methodology is focused, not exhaustive. Signal, not noise.
Act Four
The Automation
Avanza Commerce automates the complete workflow: data integration, multi-factor CFO analysis, real-time delivery — putting a proven 20-year methodology in the hands of every ecommerce operator who needs it.
Competitive Landscape

The Intelligence Layer No One Else Provides

Every other tool solves a piece of the problem. Avanza Commerce solves the complete workflow — data, analysis, and recommendations — in a single platform.

Capability Profit Trackers
TrueProfit / BeProfit
Attribution Tools
Triple Whale / Northbeam
LTV Tools
Lifetimely / Peel
Avanza Commerce
Full data integration Partial Partial Partial Complete
Multi-factor P&L analysis 10 frameworks
Tactical recommendations Core feature
Shipping cost analysis Built-in
Returns impact analysis Basic Full P&L impact
Pricing opportunity detection Built-in
Works with imperfect data Limited Limited Limited Light Mode
Built by an actual CFO 20 years
Monthly pricing $35–$200 $600–$4,500 $19–$149 $2,000–$4,000
"Your existing tools show what happened. Avanza Commerce tells you what to do about it."
Pricing

CFO Intelligence at Software Pricing

A fractional CFO costs $5-10K/month and still needs to build the models manually. Avanza Commerce delivers the same intelligence — automated, real-time, and built from 20 years of proven methodology.

Growth
Starter Intelligence
$2,000
per month · billed annually
  • All 10 priority analyses
  • Up to 2 data source integrations
  • Weekly CFO intelligence reports
  • Tactical recommendations
  • Light Mode for imperfect data
  • Email support
Get Started
Enterprise
Full CFO Partnership
$4,000
per month · billed annually
  • Everything in CFO Intelligence
  • Custom analysis frameworks
  • Weekly strategy sessions with founder
  • Custom benchmarks for your category
  • Multi-brand management
  • White-glove onboarding
  • Direct founder access
Contact Us
The ROI Is Straightforward
For operators in the $5M-$25M revenue range, 20% profit improvement is typical when pricing, margins, CAC, shipping, returns, and inventory are optimized together. On a $10M business (8% margin), that's $160K+ in additional annual profit.
<2
Month payback
$160K+
Annual impact
Return on investment
Early Results

What Happens When Operators Get CFO Intelligence

$62K additional annual profit
"Avanza identified that our best-selling SKU was actually margin-negative after accounting for true shipping and returns costs. We repriced within a week. It was the first time anyone had shown us the full picture."
CEO, Nutraceutical Brand
$14M revenue · Shopify · Google + Meta
CAC efficiency improved 23%
"I've been running three attribution tools and none of them told me what Avanza showed me in the first report: two of my top-ROAS campaigns were acquiring the lowest-LTV customers in our entire funnel."
CMO, DTC Supplement Brand
$8M revenue · 60K/mo ad spend
Margin recovered 4.1 points
"We thought our margins were compressing due to ad costs. Avanza showed it was actually shipping rate increases on a specific fulfillment lane — something we would never have found in our dashboards."
Founder & CEO, Home Goods Brand
$19M revenue · Multi-channel DTC
Get Started

Ready to See What a 20-Year CFO Sees in Your Business?

Request a demo and we'll show you what Avanza Commerce finds in your data — before you commit to anything. Most operators discover at least one significant profit opportunity in the first session.

Or email us directly
getavanza@avanzacommerce.com
No commitment required · Typically identifies $50K+ in annual opportunities · Setup in 48hrs